Anti #1

 Photo by Matheus Ferrero

Photo by Matheus Ferrero

It may seem like the world is going crazy. Certainly, its hard to be a young person at the moment. We will probably be the first generation that will be poorer than our parents and the way the housing market’s going, won’t own a house until we are at least 150 years old. 

This economic hardship should have been enough to incite epidemic selfishness and self-centredness. Particularly if we believe the youth stereotypes that surround teenagers and 20 year olds. Putting ourselves first should be millennials and Generation Z defining feature, the 70’s shoulder pads and bellbottoms of Generation Y. Yet, overwhelmingly, we don’t. 

This economic hardship should have driven us to let convenience and cost-effectiveness reign supreme. That we should believe unreservedly that the disposable world we were born into is the world that we should live and breath and give to our children. We should be embracing single use plastics, and department store one wear wonders that fall apart after one night out, but it not mattering because you paid $5 for it. Yet, overwhelmingly, we don’t. 

This economic hardship gives us the incentive to champion the free market. Every man, woman and non-binary person should should be championing capitalism, putting ourselves before anyone else and jumping upon every opportunity to get ahead. Yet, overwhelmingly, we don’t. 

 Photo by Jakob Owens

Photo by Jakob Owens

Despite the odds, we care deeply, perhaps not about everything all at once, but as generation we have a tendency towards empathy and compassion. Its not that millennials and Generation Z hate capitalism, or that we don’t look after ourselves and all want to live out in communes in Sweden, but that we don’t prioritise money and tradition success as the number one. 

So where does that leave us? Well, it means that we are rethinking our approaches to life, business and enjoyment. We are fostering and engaging with a global community, where there is an value placed on assisting others and improving people’s lives. Social enterprises and activist groups are growing in number exponentially. There is a global push for purpose over profit, and millennials and youths are driving that change. We are obsessed wth avocado toast and feeding the hungry. Selfie posts to insta and education for all. Being on trend and an equal society. We are seeking out to improve the lives of others, in all areas of human society, in all different ways. We want change, not just for ourselves, not just for the people around us, but for everyone. 

This isn’t true for every single millennial or Generation Z. But for the majority, overwhelmingly, it is. 

 Photo by JodyHong Films

Photo by JodyHong Films

We'll have more how tos and fashion wins and what not coming soon. Hope you enjoyed our first blog post! One of many I am sure.... updated every week on everything under the sun. Stay tuned 

Rose xox